I’m Jenny —
Copywriter, Occupational Therapist, and Messaging Strategist.
Are you looking for value-aligned *yet strategic* words to fill your practice or sell out your programs?
Friend, I’m so glad you’re here!
Take a minute to hang out with me on this little corner of the internet.
It’s the perfect place if you’re…
- On a mission to create a website with words that bring in dreamy clients who are scampering to work with you because they resonate with your work and values.
- Ready to create an online presence with an authentic message you’re proud to share.
- Searching for an OT-knowledgable copywriter who brings in the copy strategy, SEO, and messaging ability you never were taught in school.
You sound like my kind of person!
On a mission to expand the reach of occupational therapy by helping OT leaders and business owners to turn piles of ideas into the words of marketing magic.
At the end of the day, people need to know about you and say “yes” to what you offer. That’s marketing in a nutshell and it’s the words of copywriting that pave the path to success.
And if the thought spotlighting the brilliance of your work results in a cold sweat or blank mind… that’s a common side-effect of being a values-driven (non-salesy) occupational therapist.
Have no fear! That’s what I’m here for. I am ready to organize your ideas, pull out what matters, and turn it all into copy that you’re fired up to share.
From hiding in the shadows as an outpatient OT to a copywriter spotlighting the brilliant people of the profession.
I spent 9 years working in rural health as an OT running from an outpatient clinic to bedside sessions in the hospital.
And while l loved my work and the direct impact on the lives of my clients — I also really struggled.
My brain couldn’t handle jumping from client to client and documenting at the same time. I felt disillusioned by productivity standards and the challenge of wrestling clients’ needs with insurance-approved options.
Not to mention, the schedule my OT clients needed for quality care seemed constantly at odds with the life I dreamed of providing as a wife and mama of 2.
Then! A big miraculous shift.
While leading a program overhaul for I local non-profit, I discovered talent and passion I didn’t know I had. On a mission to find a way to better use these skills, I dove into Google research and emerged with idea of working online as a copywriter. And the rest is history 🙂
Creating a new career path as a copywriter for occupational therapists.
Hooked on the idea of re-inventing my career, I rolled up my sleeves and started taking action…
→ Learned copywriting.
→ Set up an online business.
→ Started spreading the word about the power of copywriting to fellow OT biz owners.
And as a result, I’ve had the privilege of working with incredible clients to do some really amazing work. Nothing beats the thrill of capturing a vision and hearing back about clients getting found in Google and getting massive returns on investment.
My zone of genius is writing copy that transforms your mission and message into online words that grow your reach and convert into paying customers.
Ultimately, taking the guesswork and time-suck out of having high-quality copy so you’re free for other things — like serving your people and enjoying life as an OT entrepreneur.
Keen to learn more?
Check out the two main ways I work with clients. (yes, I offer a broad range of services, but these are specialities)
Brand Message Intensive
Ushma Sampat OT and owner, World of OT
“So much easier to have an OT do your copy – your message actually resonates with you and the community!!”
“I can vouch for Jenny! I re-did my entire website copy with her since I was adding services and wasn’t super happy with what I had before. So much easier to have an OT do your copy – your message actually resonates with you and the community!!
Plus, now that my website is on the first page of Google, I’m seeing more clients finding me through my website.”
Values in business and in marketing.
I believe occupational therapy practitioners don’t need to comprise on values to market boldly. That’s why values are at the center of my own business and what I help clients create.
Get to know me a little better
Meg Proctor Founder of Learn, Play, Thrive
“Found the new opportunities and an angle that was fresh but also true to my message and my voice.”
“There reached a point in running my business that I needed to write a whole new series of marketing emails….and I just didn’t want to. I didn’t have the time, space, or mental energy to write another word. I had no new ideas, and felt like I was saying the same things over and over again.
Delegating my copywriting to Jenny was the absolute best idea. She read over everything I had already written and found the new opportunities and an angle that was fresh but also true to my message and my voice. Jenny is professional, efficient, good at what she does, and a pleasure to work with. And, importantly, her copywriting converts clients!”