Trends in email marketing are always changing. And lately, GIFS have been a popular way to delight the reader.
Remember back in the day when emails were just words?
And you had to use actual scissors and glue to create a graphic masterpiece?
Now working online offers a million tools, gizmos, and gadgets that have really upgraded what you can create from your own computer or phone.
The big challenge is knowing how to use all the stuff that’s available.
And sometimes, you just dig through and learn even One.More.Thing.
That’s how I felt a year ago about getting GIFs into emails.
You know… those cute little animated graphics that add some flavor or laughter.
I loved when they popped up in my emails and I had zero clue how to make that happen.
Get ready the big anti-climatic reveal is coming.
So how did I go from clueless to GIF master?
You’re going to die with how simple it was.
When a copywriting coach asked for content ideas, I answered with what would be helpful for me.
That’s right, I swallowed by pride and simply ask for insanely simple directions on what I didn’t know.
This is what I wrote to her,
“This is kinda stupid and this topic isn’t really big enough for a whole coaching session but I can’t figure out how GIF’s get into a Google doc or email.”
Ask and you shall receive…
The next coaching session my delight was tangible as she simply shared her screen and showed how she makes that GIF magic happen.
Let me tell you, it was FAR simpler than what I imagined.
See, sometimes you need to ask for those super simple instructions.
Even more specifically, sometimes you need to look over the shoulder and just see the steps.
Coming full circle, this week a client asked me how to get a GIF into an email.
And because she asked for what would be helpful, I was able to create a video to show her.
And I got to thinking, other people might want to know this too.
Here’s a video on how to get GIFs into your emails.
Side note: I love the user-friendly nature of Flodesk. If you’re looking for an email provider, you should check it out. Use my link to get 50% off (and I get a small referral fee).
In case you’re on the fence, here is why GIFS are worth the hassle.
Reasons I Love Using GIFs
- They are able to add a punch of personality or humor. As an occupational therapist, I’m not naturally a super funny writer so these fun pictures are big help.
- They capture an emotion. A picture is worth a 1000 words, and a picture that makes people feel something is worth even more.
- Break up text and give the reader a break. Kinda like letting them come up for air before diving back into the important story or message.
With all three of these things, the reader is far more likely to read, remember and connect to what you’re writing.
Which is pretty much the goal in my book.
So get in there and play around with using GIFs to punch up the personality and interest in your marketing emails.
If you’re keen to upgrade your marketing game, check out my email course!
It’s designed around the needs of therapy providers turned business owners.