Using Social Media to Grow Your Occupational Therapy Practice: Outdoor OT Quotes + Caption-Writing Tips
As a busy nature-based occupational therapy business owner, you want to leverage the marketing power of social media without eating up tons of time or comprising your values.
You’re looking to reach your ideal audience, spread the word about your business, and get lots of engagement from both your peers and potential customers.
Better yet, you want to achieve these results without spending tons of money, time, or effort.
The good news? You can do all that by posting engaging outdoor quotes on your OT social media.
Curious to learn more? This blog post will cover:
- Why you need to start using quotes on social media posts
- Tips for writing effective captions
- Outdoor quotes for occupational therapy
- Bonus tips for creating social media posts
Before you know it, your posts will be getting more likes, comments, and shares than ever before!
Why Use Quotes in The Social Media Marketing For Your Occupational Therapy Practice?
👉In short, quotes are great because people love reading them! And they are easy to make.
That’s right quotes are perfectly suited for social media platforms. They’re quick to read, easy to share, and image-forward.
They’re also a great way to communicate what you care about without having to write a whole article. According to LinkedIn, “The types of inspirational or motivational quotes you share … define you as a brand.”
In short, quotes highlight which topics you specialize in. They give people a feel for the ideas that you believe in.
Quotes also do the work of explaining a concept in its simplest terms because they are so short and sweet. This is perfect for OTs who want to reach parents, who need OT-related concepts to be clearly explained to them.
Another reason to use quotes? They do most of the hard work for you by quickly capturing an idea or an emotion, which saves you effort and time.
You simply need to expand on the quote with a good caption (which will be explained shortly). Then, relate it to your work or share your opinion.
For example, you could choose an outdoor quote that highlights how being in nature regulates the senses. Then, you could explain how you successfully incorporate nature’s regulating effects during your treatments.
In addition, posting a quote by an expert in the field will give you credibility by association.
This is because you are using a source that people automatically trust to back up your own business and practices. Social media can get oversaturated, so this is a great way to stand out.
Last but not least, quotes are fun!
They provide bite-sized pieces of inspiring information without overwhelming even the busiest of people. Plus, quotes mix up your content, which maintains interest and engagement.
The takeaway? Quotes are truly a win-win for busy OT entrepreneurs!
To get started, think of your social media quote post in two parts. The first part is picking and creating the graphic featuring the post. The second part is writing the caption that goes with it.
Let’s go over each, starting with captions.
Writing Social Media Captions That Inspire Action
First of all, swap out your go-to professional writing 😴 for a more relaxed tone.
After all, you’re writing for Instagram, not for an academic journal. If this feels awkward, don’t be too hard on yourself. Remember, you spent years training in professional, scientific writing — so it can feel more natural at first to write formally.
Instead, aim to write casually— like you’re talking to a client you love!
What does this look like?
Here are the top ways to switch to a more informal tone:
- Stick to simple sentences and basic vocabulary.
- Avoid jargon that only OTs would know about.
- Use emojis to show emotion and add a little personality to your caption.
Best of all, you can still keep it simple while staying true to your individual voice and message. You can do this by explaining why this quote matters to you. Relate it to your mission and what you’re passionate about.
This second tip is absolutely indispensable: always include a CTA!
CTA stands for “call to action”, which is anything that gets your readers to take the desired next step. For social media posts, a call to action includes likes, shares, or comments.
If someone leaves a comment or shares your post, then you know that they’re engaged. They’ve not only read your post but are also interested enough to continue the conversation with you.
When you get likes, shares, and comments, take the opportunity to actively build relationships with prospective clients. You can even set yourself up as an expert in the field by answering questions in the comments section.
You’re on the right track as long as you adopt a conversational tone and keep your CTA in mind.
5 Outdoor Social Media Quotes for Occupational Therapy Practices
Now it’s time to dive into some ideas for your next social media post.
Alongside each outdoor quote, you’ll find a brief explanation of how it connects to occupational therapy. Feel free to use this information as a jumping-off point for inspiration.
Don’t forget to make it your own when formatting these quotes and creating a caption.
1) “The best education does not happen at a desk, but rather engaged in everyday living; hands-on, exploring, in an active relationship with life.” – Vince Gowmon
This quote highlights the benefits of hands-on learning, which is a hallmark of pediatric OT. In addition, many children are sedentary nowadays, so inspiration for outdoor play is needed more than ever.
2) “Encourage your child to have muddy, grassy, or sandy feet by the end of each day – that’s the childhood they deserve.” – Penny Whitehouse
As you already know, parents want good things for their children and this quote speaks directly to that desire. Plus, kids love to get messy and explore – this quote can encourage parents to let them do that more often. Sometimes, parents need permission to let their kids roam free a little!
3) “When children play in natural spaces, they’re far more likely to invent their own games than in more structured settings – a key factor in becoming self-directed and inventive adults later in life.” – Richard Louv
Parents want to know that therapy will not only benefit their children now — but also in the future. Louv’s quote demonstrates how nature play sets children up for a balanced and successful life down the road.
4) “The outdoors offers limitless potential to young children. It becomes a place where they can go to relax their mind, to be inspired, and to dive deep into the world of imagination. It’s a place where they can design, create and explore. The possibilities are endless.” – Angela Hanscom
This quote does a brilliant job of summarizing the benefits of time in nature for kids. Where talking mental relaxation, inspiration, and imagination. With all those benefits so clearly explained, nature-based therapy feels like an easy “yes.”
5) “Play is the highest form of research.” – Albert Einstein
This highlights the benefits of play for children. Many pediatric OT treatments involve aspects of play, and this quote can help parents understand why.
There are so many other great outdoor quotes for OTs to choose from. If they align with your brand and mission, the sky’s the limit!
Important Tips for Creating Your Quote Posts for Social Media of Your Occupational Therapy Private Practice
First, a word of caution. It’s not helpful to simply post a bunch of quotes.
Instead, you need to relate the quotes back to your own practice. Being purposeful with your quotes will attract the right clients and foster genuine engagement.
Let’s dive into some helpful tips!
Catch Their Eye
Keep it fun and visually appealing. The easiest way to do this is to incorporate colors and styles that match your brand.
Similarly, use visual themes. Being consistent with themes creates an “aesthetic” that’s eye-catching and visually pleasing.
Consult your graphic design team to create a vibe that matches the quotes. A great vibe will get the general message across before anyone even reads your quotes.
If your quote is from an expert in the field, properly cite them. If they have a social media account, tag them.
Add Your Logo
Include your company’s logo in each post.
This will ensure that they automatically associate the value they’re getting from the quote with your company.
Relate the quotes to your general mission (in this case, occupational therapy that is rooted outdoors).
For a good example, check out the Bearfoot Occupational Therapy Instagram account. Notice how they post outdoor quotes next to treatment ideas. This proves that Bearfoot OT practices what they preach.
Check out the Brand Message VIP if you need help nailing down your mission and values.
- Pay attention to visual aesthetics
- Cite your sources
- Include your logo
- Always connect the quotes to what you do
The Power of Outdoor Quotes for The Social Media of Your Occupational Therapy Practice
Even as a busy OT business owner, you can incorporate quotes into your social media posts to save time, money, and energy on your marketing strategy.
Use the power of quotes to maintain engagement and get more people to like, share, or comment.
Want to continue learning valuable tips and tricks?
Grab the free guide: Hooks, Headlines, and Subject Lines. Inside you’ll find more on how to grab attention and improve the effectiveness of all your copy, including the first line of your social media captions.
Christina Beck is a winter sports and recreation copywriter and founder of Beck Copywriting LLC. When she’s not writing, you can find her reading, hiking, or frequenting coffee shops with her husband.