Your Ideas Come to Life in Print
The Brand Message Intensive
Stop wasting time on marketing that doesn’t work.
Instead, nail down a core message that can be used across marketing platforms.
We’ll partner together to clarify and put words to your brand message. I combine all your ideas to create your Brand Message Toolkit that you can share with your team or revisit yourself to create social media posts, emails, and your website.
Imagine with me…
You are an OT business owner who as able to:
Your brand message is the foundational work that matters 10-fold. Miss the mark with your message and you’re wasting time and losing potential customers every time you put out new marketing.
“I knew I would have copy nuggets I could use…
but in hindsight, I didn’t realize the depth of the awesomeness.”
I was delighted by how comprehensive, detailed and thoughtful the experience was. It really helped me to streamline and solidify my thoughts and my message. It definitely felt very VIP and Jenny was so receptive to everything and very open-minded. She helped me find my voice and the voice of my brand.
Rebecca Waud
Introducing the Brand Message VIP!
This unique copywriting service pulls the ideas out of your head and gives them back to you as beautiful cornerstone phrases so you can successfully market and grow your business.
Where you get clarity on your message and emerge with a Brand Message Toolkit.
— Investment: $1700 —
For a bunch of sentences!?
Nope! These phrases do the heavy lifting of connecting directly with the people you serve.
It’s an investment to actually get that brand identity work out of your head and into usable words of copy that you’ll weave across your marketing for a cohesive experience.
And got a team? You need this even more. No team member is a mind reader. Pass on this document so your team understands your brand and feels empowered to communicate your brand message.
Additional note: The Brand Message VIP is most successful when we tailor it to represent your core business and core audience. If you have distinct segments to your business, we’ll pick ONE for the VIP with the option to repeat the VIP for other segments in your business.
Inside the Brand Message Toolkit
The final contents are flexible depending on the needs of each business. Here’s some of the typical pieces:
- One line summary of the business
- Brief owner bio
- Brief business bio
- Ideal client summary
- Voice and Vibe Summary
- One line brand mission
- Values summary
- Transformation statement
- Summary of Approach
- Belief Statements
- Process talking points
STEP 1
PREWORK
The pre-work is where you’ll reflect and organize all your thoughts so that the final product aligns with your message and rings true for your ideal client.
A combination of a workbook and short video explanations will walk you through the entire process. You’ll also gain access to resources that help you gather additional market research for an extra level of clarity.
STEP 2
KICK-OFF CALL
The heart of the intensive is the clarify your message call. During this 90 to 120-minute call, together we’ll pull together the important pieces for your dreamy right-fit clients.
STEP 3
BRAND MESSAGE TOOLKIT CREATION
Following the call, you get to sit back and relax. Your brand message will receive a week of my brain matching up the right words to your ideas. 1 week after our call, you’ll receive your Brand Message Toolkit.
Step 4
After you’ve had 1-2 weeks to digest everything inside your Brand Message Toolkit, we’ll have a chance to make any needed adjustments.
This 60-minute call is also a chance to review your current marketing and find the prime spots to start plugging in the phrases from the Brand Message Toolkit.
A VIP with a Guarentee
It can be leap of faith to invest in your business. Especially for something as abstract and personal as trusting someone to hone the words of your brand message. Believe me, this is a challenge and privilege I don’t take lightly.
So as my rehab friend, here are the promises I make to you as both an OT and copywriter:
Full disclosure, most clients love the whole Toolkit with only minor changes. However, I can’t promise to hit the mark with EVERY phrase in your Brand Message Toolkit. Once you can see the big picture and how messaging works, it’s much easier down the road to make your own tweaks or eliminate what doesn’t resonate.
Wondering if the Brand Message VIP is the right next step for growing your OT business?
The Brand Message VIP might be for you if:
You’re ready to capture your message so it appeals to your ideal client.
You’re a new business owner and want to begin with brand clarity as you create marketing materials.
Your brand has evolved and you’re looking to reflect that in your marketing.
You’re building a team and want to share your brand message.
You’ve done some brainstorming and need a writer to clean up the wording.
You want to get your brand message out of your head and into the hands of your team.
You’re not seeing the growth you expected and someone has recommended adjusting your messaging.
You’re ready to capture your message so it appeals to your ideal client.
You’re a new business owner and want to begin with brand clarity as you create marketing materials.
Your brand has evolved and you’re looking to reflect that in your marketing.
You’re building a team and want to share your brand message.
You’ve done some brainstorming and need a writer to clean up the wording.
You want to get your brand message out of your head and into the hands of your team.
You’re not seeing the growth you expected and someone has recommended adjusting your messaging.
